Art of Selling Onlineby Vivek

9-Week Course Syllabus

Embark on a transformative 9-week (63 Days) journey. Each week, join live classes filled with dynamic discussions, full support and hands-on, interactive learning experiences.

Week 1-3

Build the Platform (No-Code + Low-Code)

Build a website with AI superpowers. We’ll demystify today’s tech landscape, stitch together no-code and low-code tools, and spin up a conversion-focused, brand-ready site that fits your budget and scales from day one.

Topic

FireStudio Foundations

What You’ll Build

A clean, professional website built through AI prompts — with pages, sections, and smooth navigation.

Tool Stack

FireStudio
FigJam

Topic

Email, Login & Forms

What You’ll Build

A working contact flow: email collection, sign-in options, and a simple dashboard that shows your saved entries.

Tool Stack

Firebase Auth
Firestore
FireStudio
Resend/Postmark

Topic

Payments & Subscriptions

What You’ll Build

A complete checkout experience where people can buy your product or membership.

Tool Stack

Stripe
Razorpay
FireStudio Actions
Paypal

Topic

AI Content Blocks

What You’ll Build

Auto-generated landing sections, product/course cards, FAQs, branding text, and policies.

Tool Stack

GPTs
Midjourney
Canva Magic
FireStudio

Topic

Launch & Fixes

What You’ll Build

Your website live on your own domain, plus improvements based on real visitor behavior.

Tool Stack

Cloudflare Pages
Hotjar
Google Analytics

Topic

Advanced Build (Cursor IDE)

What You’ll Build

A more powerful feature of your choice — like a mini dashboard, booking flow, or simple custom tool.

Tool Stack

Cursor IDE
Firebase SDK
GitHub
Week 4-5

Data-Driven Analysis

Turn intuition into evidence so every decision is ROI-backed. We’ll deep-dive into how to mine audience data, size the market, and transform raw insights into a rock-solid brand decision-making engine.

Topic

External Mining (Scraping)

Key Take-aways

Scrape platforms (like Amazon) to extract competitor pricing, reviews, and feature gaps.

Tool Stack

Chat4Data / Custom GPTs
Web Scraper extensions

Topic

AI Data Cleaning

Key Take-aways

Use AI to structure raw, messy scraped text into clean datasets and comparison tables.

Tool Stack

ChatGPT (Data Analyst Mode)
Claude

Topic

Traffic Analytics (Quantitative)

Key Take-aways

Validate who is coming. Set up events to track traffic sources and conversion paths.

Tool Stack

Google Analytics 4 (GA4)

Topic

Behavior Tracking (Qualitative)

Key Take-aways

Validate what they do. Watch heatmaps and recordings to see where users get stuck.

Tool Stack

Hotjar
Microsoft Clarity

Topic

The "Truth" Dashboard

Key Take-aways

Action Lab: Combine external pricing benchmarks with your internal conversion data to set your strategy.

Tool Stack

Notion
Google Sheets
Week 6-8

Marketing & Sales Engine

Turn strangers into superfans with an 80/20 omnichannel funnel. Craft irresistible messaging, design a high-converting landing experience, price for profit, and stack repeatable campaigns that attract, nurture, and close your ideal customers on autopilot.

Topic

Pixel & Tracking Setup

Outcome

Integration: Connect your website to ad platforms. Install Meta CAPI, Google Tags, LinkedIn and other Pixel so every click is tracked.

Tool Stack

Google Tag
Meta Pixel
Indight Tag
other

Topic

Ad Strategy & Creative

Outcome

Strategy: Define your "Hook-Story-Offer." Design high-converting visuals and write copy that stops the scroll.

Tool Stack

Ads Library
ChatGPT
Midjourney

Topic

Paid Channel Execution

Outcome

Execution: Master the dashboards. Launch live campaigns across Google (Intent), Meta (Interest), and Reddit (Community).

Tool Stack

Google Ads
Meta Ads
Reddit Ads

Topic

Action Lab (The Funnel)

Outcome

Build: Construct the complete user journey: Ad Click -> Landing Page -> Email/WhatsApp nurture sequence.

Tool Stack

MailerLite
Convertkit
Website Builder

Topic

Live Clinic

Outcome

Optimization: Funnel audit: fix drop-offs, sharpen hooks.

Tool Stack

GA4
Notion
Week 9

Feedback, Iteration & Scale

Install a continuous-improvement loop so growth compounds long after the course ends. Collect real-time feedback, pinpoint gaps, and refine or pivot fast—ensuring your brand keeps getting better, keeps delighting customers, and keeps selling more.

Topic

The Verdict (Data Deep-Dive)

Skill / Outcome

Analyze traffic and conversion metrics to categorize your project status: Green (Scale), Yellow (Refine), or Red (Change Idea).

Tool Stack

analytics
Hotjar

Topic

User "Why" Interviews

Skill / Outcome

Run 5 AI-assisted calls to find out exactly why they bought (to scale) or why they didn't (to pivot).

Tool Stack

Otter.ai

Topic

The 24-Hour Pivot

Skill / Outcome

If changing the idea: A protocol to strip your platform back, change the copy/offer, and re-launch a new angle overnight.

Tool Stack

Google Optimize
FireStudio

Topic

The Scale Playbook

Skill / Outcome

If scaling: Automate what works. Decide the next growth lever: affiliates, B2B partnerships, or paid communities.

Tool Stack

Notion template

Topic

Action Lab (The Roadmap)

Skill / Outcome

Craft a 90-day execution plan based on your decision: a "Growth Roadmap" or a "New Launch" backlog.

Tool Stack

Notion
ClickUp