Course Structure
Master the art of digital marketing with strategies tailored for designers and creatives. Unlock the power of digital marketing with expert strategies designed to grow your brand, engage your audience, and drive results in today’s online world.
Research Tools & Methodology
Objective:
We will start by identifying market opportunities and finding some of the research tools & techniques. We’ll guide you step-by-step through the process of generating ideas and conducting thorough research, setting the foundation.
What You Will Learn:
- Techniques to spot viable business ideas in trending markets.
- How to use authoritative, free research tools to gather solid market data.
- Crafting compelling story to effectively communicate your business idea.
Tools and Resources:
- Google Trends, SimilarWeb, Case Study, Gov. Public Data, U.S. Small Business Administration (SBA), Google Market Finder, Keyword Planner and more.
Outcome: Understanding how validate your idea with detailed research.
Marketing Tools and Techniques
Objective:
Gain proficiency in digital marketing to attract and engage your initial customer base effectively.
What You Will Learn:
- Introduction to SEO, social media marketing, and email marketing strategies.
- Understanding Google Ads, Facebook Ads, and LinkedIn Ads Structure
- Creating engaging content that resonates with your target audience.
- Planning and executing a starter digital marketing campaign.
Tools and Resources:
- SEO tools like Google Keyword Planner, social media platforms (Facebook, Google, LinkedIn), and Canva for content creation.
Outcome: Develop a comprehensive digital marketing strategy and create initial content to attract users to your MVP.
Leveraging Data Analytics and AI for Business Automation
Objective:
Understand how to enhance business efficiency by integrating AI tools and data analytics into your operations.
What You Will Learn:
- Basics of data analytics and setting up tools to monitor business performance.
- Using AI automation tools to streamline operations and improve customer engagement.
Activities:
- Analytics Setup: Implement Google Analytics to monitor and optimize your digital platform.
- AI Automation Workshop: Create an AI chatbot and set up automated workflows using Zapier and Google App Script.
Tools and Resources:
- Google Analytics, Zapier for automation, Google App Script, and Chatfuel for AI chatbots.
Outcome: Set up essential analytics and AI-driven automation tools, preparing your business for scalable operations.
Analyzing Feedback and Strategic Growth
Objective:
Refine your business strategy based on user feedback and prepare for future growth or pivoting.
What You Will Learn:
- Techniques for collecting and analyzing customer feedback effectively.
- Strategies for scaling up or pivoting your business model based on analytical insights.
Activities:
- Feedback Review Session: Analyze customer feedback and behavior data to refine your product.
- Growth Strategy Workshop: Develop a plan for scaling or pivoting based on the data collected.
Tools and Resources:
- Feedback forms, Google Analytics, and strategic planning frameworks.
Outcome: Make informed decisions about the future direction of your business, armed with data and customer insights.
